Welcome to Essential Japan

Japan is poised for major tourism growth. Recent hit movies such as Memoirs of a Geisha, Lost in Translation, The Fast and the Furious: Tokyo Drift and The Last Samurai have made a lasting impression on British audiences.

The growing popularity of Japanese food and culture, along with a highly favourable exchange rate, are also prompting more holidaymakers to visit Japan.

Japan is also becoming a key destination for family holidays and sports enthusiasts, particularly skiers, snowboarders and hikers. The iconic Mt. Fuji is a must in any itinerary, whether your clients want to climb it or simply admire it whilst soaking in a natural hot spring spa. Also recommend a few days in Tokyo, Japan’s amazing capital, and Kyoto the ancient capital and home of geisha.

Backed by our Visit Japan Campaign, we aim to boost tourist arrivals to 10 million by 2010 and travel agents will be vital in helping us reach this target.

Sign up to our training programme and you'll be able to answer your clients when they ask: "Which hotel in Tokyo featured in the film Lost in Translation?"